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選択肢数と選択の繰り返しが選択結果の主観的満足度に与える影響
http://hdl.handle.net/11266/5323
http://hdl.handle.net/11266/5323034f5e2b-bb96-4983-a324-7b52fef00f21
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
kiyo12_p087_yagi.pdf (934.2 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
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| 公開日 | 2014-07-16 | |||||||||
| タイトル | ||||||||||
| タイトル | 選択肢数と選択の繰り返しが選択結果の主観的満足度に与える影響 | |||||||||
| 言語 | ja | |||||||||
| 言語 | ||||||||||
| 言語 | jpn | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | choice overload | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | decision making | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | subjective report | |||||||||
| キーワード | ||||||||||
| 言語 | ja | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | 選択のオーバーロード | |||||||||
| キーワード | ||||||||||
| 言語 | ja | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | 意思決定 | |||||||||
| キーワード | ||||||||||
| 言語 | ja | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | 主観的報告 | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| アクセス権 | ||||||||||
| アクセス権 | open access | |||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||
| 著者 |
八木, 善彦
× 八木, 善彦
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| 抄録 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | The choice overload effect refers to a phenomenon where increasing numbers of alternatives instead reduce consumers’ motivation to chose one item amongst them or their satisfaction towards the chosen item. A good number of studies have explored the sufficient conditions of this counterintuitive phenomenon. However, in a meta-analytic review, Scheibehenne et al.,（ 2010, J. Consum. Res., 37, pp.409-425） pointed out that this phenomenon could not be robust, and that this is partly because the concept of dependent variables was not well defined. Especially, it is still open to discussion whether the number of alternatives affects self-reported satisfaction. This study explored the effect of the number of alternatives and repetition of choice behavior on self-reported satisfaction. Participants were presented with 40 categories of 6 or 24 items and were asked to report their enjoyment of the choice behavior and satisfaction toward a chosen item at each category. The results showed that the mean enjoyment under the 6 alternatives condition was higher than that of the 24 alternatives condition, whereas there was no difference in mean satisfaction between both alternative conditions. Moreover, this pattern did not vary throughout the repeated choices. Based on these findings, the availability of self-reported data as a dependent variable in the choice overload study was discussed. |
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| 言語 | en | |||||||||
| 書誌情報 |
ja : 立正大学心理学研究所紀要 巻 12, p. 87-92, 発行日 2014-03-21 |
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| ISSN | ||||||||||
| 収録物識別子タイプ | PISSN | |||||||||
| 収録物識別子 | 13482777 | |||||||||
| 出版タイプ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| 出版者 | ||||||||||
| 出版者 | 立正大学心理学研究所 | |||||||||
| 言語 | ja | |||||||||
